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Indoor Digital Signage – 10 reasons why it works

As the leading digital marketing agency in Traverse City, Up North Media has pioneered the use of indoor digital signage in indoor digital signage

Northern Michigan. The first digital marketing agency in Traverse City, MI to offer indoor digital signage powered by Media Goat to the Greater Northern Michigan area.

 

As veteran digital marketers, we list our top reasons why indoor digital signage works:

 

 

  1. Color and movement are engaging. Humans are drawn to bright and bold lights and can’t help but read moving text. It’s just irresistible to the human brain!

  2. It is high tech, which in itself offers so many possibilities and makes it a very functional marketing tool when used effectively.

  3. Indoor digital signage is very adaptable. It works for retail stores, restaurants, event space, and more.

  4. You catch viewers when they have time to ponder. If they’re browsing or waiting, you engage them as they look around. Remember point #1? You’ve got it.

  5. It’s interesting. If you use it well, digital signage can also be entertaining. People like to be amused, and when you engage customers you are building relationships and rapport.

  6. With the right strategy, viewers are grateful for the entertainment. They don’t feel they are being barraged with a sales pitch. See the difference?

  7. Digital signage uses a combination of images and text. You can share special offers or updates as well as more complex messages along with branding.

  8. People are still excited by digital signage. As a digital marketing agency in Traverse City MI, in our opinion, they still considers digital signage a newer advertising method. It’s not overdone, passé, or dull.

  9. It is way more exciting than static ads that people might overlook or discard. With digital signage, it’s very hard to look away (remember again, point #1).

  10. Digital signage is so easy to update and change – especially with the help of our expert team at Up North Media. You can tweak and refine or test new marketing ideas constantly.

Interested to learn more about putting indoor digital signage to work for marketing purposes? The digital marketing agency Traverse City, MI businesses trust for professional digital marketing is Up North Media Marketing. Call us at 231-932-5646 for information and expert assistance with your marketing needs.